Born and raised in Northern Italy
, Davide Vicari graduated in Advertising and Branded Content Directing at Centro Sperimentale di Cinematografia in Milan.
In the meantime, he worked as a freelance Music Video Director and Editor
for some of the most prominent Italian artists under major labels, including Sony Music, Universal Music, and Warner.
Starting in 2020, he expanded into the commercial and fashion world
, directing films for brands such as Adidas, Puma, Timberland, Lamborghini, Piaggio, Ray-Ban, and Sector, as well as creating branded content for Amazon Music, Campari, and Lavazza.
His work stands out for its eclectic and immersive visual language: a bold mixed-media approach enriched by layered atmospheres and subtle narrative undertones, even in the most purely visual pieces.
In 2024, he won the prestigious Golden Screen award at the renowned Young Director Award with a promotional film for the new album by Massimo Pericolo, one of Italy’s most prominent hip-hop artists.
Later that year, his Puma campaign “History Needs Makers”, created for the launch of the new Portuguese national football team jersey, was longlisted at the 1.4 Awards 2025 and officially selected at the Berlin Commercial Awards.
Born and raised in Northern Italy, Davide Vicari graduated in Advertising and Branded Content Directing at Centro Sperimentale di Cinematografia in Milan.
In the meantime, he worked as a freelance Music Video Director and Editor for some of the most prominent Italian artists under major labels, including Sony Music, Universal Music, and Warner.
Starting in 2020, he expanded into the commercial and fashion world, directing films for brands such as Adidas, Puma, Timberland, Lamborghini, Piaggio, Ray-Ban, and Sector, as well as creating branded content for Amazon Music, Campari, and Lavazza.
His work stands out for its eclectic and immersive visual language: a bold mixed-media approach enriched by layered atmospheres and subtle narrative undertones, even in the most purely visual pieces.
In 2024, he won the prestigious Golden Screen award at the renowned Young Director Award with a promotional film for the new album by Massimo Pericolo, one of Italy’s most prominent hip-hop artists.
Later that year, his Puma campaign “History Needs Makers”, created for the launch of the new Portuguese national football team jersey, was longlisted at the 1.4 Awards 2025 and officially selected at the Berlin Commercial Awards.